Project fear and why the remain camp failed.
In Post-Brexit Britain there has been no apocalypse, no armageddon, no end to civilisation as we know it, yes the pound has dropped and the markets remain subject to volatility, but the end to civilisation prophesied by the remain camp has yet to materialise.
With my colours firmly nailed to the pro-EU mast, I thought it prudent to bring a degree of balance to the subject. Yes I voted remain, but there was much about the campaign I disagreed with and thought detrimental to facilitating a positive result.
The hyperbole used by both sides of the campaign did little to assuage the sceptical ear of the voters. The decision by the remain camp to focus on their prediction of an almost certain economic collapse, rather than a positive campaign extolling the benefits of EU membership was a large contributing factor in failing to win over the the wavering multitudes.
That many towns and cities such as Sunderland have regenerated through projects funded by the EU, yet voted heavily to leave is testament to the failure to highlight the positive aspects of our 44 year political marriage with mainland Europe.
Much has been made of the 13billion euros Britain sends to the EU each year, used to dramatic effect by Vote Leave as a large stick with which to beat the pro-EU camp, hammering home to the voting public, with great effect I might add, the message that